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Background image: "América Invertida" by Uruguayan artist, Juan Torres García (1943)

Coriolismo is the phenomenon by which the content of a news story is perceived in a different manner from the point of origin.

The apparent deflection of meaning is  attributed to a distinct perspective, which varies depending on the culture or location of the reader or listener.

If you've never heard of it, don't worry: it's a new concept.